Just in case you forgot to mark your calendars, it’s that time of the week again. Time for the Get More Business Show! This week’s show is going to be all about social media. Yes, the social media topic gets beat into the ground a lot, but with this show we want to take the road less traveled and give our audience some specific guidelines that we use to shape our own social media activities.
A common mistake that we make is to approach social media as a broadcast platform and overlook the two way communication vehicle that exists to help us build relationships with our peers. We’ll be sharing our ideas on how to build reciprocity with social media, and how we use it to engage our client base and grow that client base through our social media connections.
Many people get overwhelmed and give up before they’ve had a chance to reap the benefits of the work that they have put into social media. Once your accounts are set up, and it dawns on you that the content that you create and share is the fuel that drives social media, it can feel overwhelming. Some have a hard time imagining how they can think of new and engaging things to say and share on a regular basis. The truth is that anyone can do it. We’ll share tips on how you can create content that captivates people’s attention and do it around your busy schedule.
We’re going to discuss Diversification VS. Specialization. I promise. Are you looking to a nitch market to help you get through these tough economic times, or are you looking to increase your footprint by offering new products or services? We’ll share our thoughts on these two approaches.
I have to admit that I was shocked by Josh Chandler’s blog post this week. He and I haven’t talked yet to discuss our differences of opinion about the Measured Impact initiative that I introduced during last week’s show. We’ve agreed to air it out this week live on the radio. I’m going to expect Josh to clarify a few things, and who knows…maybe he wants me to do the same. Will we come to a consensus? Will we end the show as friends? Tune in to find out!
The show airs live Wednesday March 10 at 11:30 am Eastern.
You can go to the show page by clicking the large microphone in the header or using the links embedded above. If you want to register with BlogTalkRadio, you can subscribe to the show and receive automated reminders so you don’t miss it’s live presentation. If you’re too busy to catch the live show, you can always listen to the recorded podcast on the show page, or even here on this blog post by clicking on the player at the top of the sidebar.
Jason Sanders @ValuePagesGroup
Business Networking Specialist
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