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Jason Sanders

@unmarketing on TVPG Radio!

by Jason Sanders Business
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On this week’s TVPG Radio show, I’m excited to announce that our guest is going to be Scott Stratten (@unmarketing on twitter)  Scott has his first book coming up and we’re excited to have him on the show and find out more about the book. Scott has been following an “unmarketing” strategy for more than […]

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How To Self Publish Your Own Book

by Jason Sanders Branding

I really enjoyed our Getting Published Show that aired a while back!  Our guests talked about how they self published their book, the trade offs between going the self published route compared to looking for a publisher.  Listen to the show to learn more about the process, what to expect, and how quickly you can […]

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Self Selecting Clients

by Jason Sanders Business

There were so many great points in our Pricing Show that aired a few weeks back.  One highlight was when Avy Punwasee from Pricing Solutions noted that our clients are self selecting.  This is something that we’re all aware of, but I had never thought of it from a Pricing perspective.  Since our clients are […]

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Price Communicates Value

by Jason Sanders Follow Up

This is yet another video to follow up on our pricing show that aired several weeks back.  There were so many great points in that show.  One that really stood out to me was when Avy Punwasee from Pricing Solutions pointed out that pricing communicates value.  If your pricing and value offering are not adjusting […]

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Use Value Based Pricing, Not Cost Based Pricing

by Jason Sanders Business

Several weeks back, Avy Punwasee from PricingSolutions.com was a guest on TVPG Radio’s Get More Business Show.  Avy was a great guest and had a lot of very valuable information to share.  One of his suggestions really stood out though.  That’s why I made this video.  Listen to Avy Punwasee on The Get More Business […]

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